Loading Events


« All Events

  • This event has passed.

Potential for Efficient Electrification: Looking out to 2050 – April 12

April 12, 2019 @ 11:30 am - 1:00 pm

In 2018, EPRI released the results of the U.S. National Electrification Assessment (USNEA), which examined customer adoption of electric end-use technologies over the next three decades, along with key implications for efficiency, the environment, and the grid.

The study finds that across a range of assumptions, economy-wide electrification:
• Leads to a reduction in energy consumption
• Spurs steady growth in electric load
• Reduces greenhouse gas (GHG) emissions—even in scenarios with no assumed climate policy

In this presentation, Michael McCrea will present the results of EPRI’s assessment and share the key insights. Stakeholders across the electricity market will be interested to hear the potential benefits arising from electrification over the next 30 years.

Michael McCrea is a Strategic Account Executive at the Electric Power Research Institute (EPRI), responsible for leading corporate relationships and developing technology strategies with EPRI members. During his time at EPRI, McCrea has worked with numerous utilities throughout Texas, the Gulf Coast and the Midwest.

Prior to his current role, McCrea worked in a variety of roles developing and delivering solutions to the electric utility industry. He began his career at Allegro Development in business development and customer management focused on energy trading and risk management solutions. Before joining EPRI, McCrea was responsible for product marketing for Ventyx’ energy portfolio management solutions, including generation optimization, energy and price forecasting, transmission planning, marketing bidding and settlements, demand response and renewable portfolio management.

McCrea received his bachelor’s degree in finance from the University of Northern Iowa.



$14 Members
$18 Non-members Online
$20 Non-members at the Door

Keep In Touch


April 12, 2019
11:30 am - 1:00 pm
Event Category:


William Hildeson


EPRI Office – Irving
201 E John Carpenter Fwy, Suite 800
Irving, TX 75062 United States
+ Google Map

Our Sponsors

Members are encouraged to promote their business through periodic special events and through club advertising. For more information contact our President or VP of Membership.